Just because NAR/CAR decrees something doesn’t mean anyone can enforce it! Few agents will continue to lose buyers just to be good “NAR” soldiers.

 

4 Ways Agents Will Circumvent the New Buyer Broker Agreements

Shawshank Redemption – Hope is a Dangerous thing…

NAR/CAR has been trying to convince agents that this “buyer broker’s contract” was “really a good thing.” It’s not, and we all know it. No amount of unicorns and rainbows changes that.

The Toughest Questions to Grill Your Sales Manager With.”

The First Rule in Sales: “Sell Your Sales People”

Using terms such as “show your worth” and “just educate the buyer,” NAR and CAR have done an excellent job of (allegedly) gas-lighting agents by creating a “narrative of “we got this. “All they’ve done is cover themselves.

Reality Check #1: Buyers want to see the Home –
Not be Educated in “Sales Contracts. Period.

They don’t care about your “challenges, protocols, or settlements”;  they want to see the ____ Home (s)—like yesterday! If you can’t – someone will!

If you insist upon a BRBC, the potential buyer will call the listing agent or find an agent who is unaffected by the settlement or doesn’t care.

“The Past is Prologue” – Shakespeare “The Tempest”

Besides one-party showings, how many buyer agreements have you EVER signed? And if you did, how many concluded in a sale? Few, I’d wager!

Few buyers will sign a five-page CAR contract (12 pages with addendums) with many blank spaces and legalese that puts them on the hook for tens of thousands of dollars.

Why should they? Not every agent out there is a “Realtor,”

Or, they’ll find an agent (your competition) who says: “Screw NAR; “You (buyers) can sign the BRBC when you write an offer for your dream home.”

That will be a strong selling point for smaller independent brokerages, and franchisors will lose market share to them. So will you! 

Even the staunchest NAR members will admit that a few lost buyers will be enough to make them say, “Kick rocks.”

Reality Check #2 Zillow’s New Touring Agreement Helps Agents
Stay Ahead of NAR Settlement Changes!

Some agents may decide on a (interim) more straightforward approach while still “complying” with the NAR settlement.

Technically, you need some agreement; to “show homes,” it doesn’t have to be a CAR’s BRBC to be “in compliance’.

Reality Check #3 “Paper’s Please”?

Few (if any) listing agents will impede a buyer broker from showing a home by demanding to see a buyer broker agreement. The “L.A.’s job is to sell the house and get paid, not enforce the NAR’s settlement.

Reality Check #4: Contracts are only as good as those who sign them.
Even when signed, the NAR Buyer Broker agreement can’t be enforced.