The latest article is written by Debbie Biery the Expansion Ambassador with eXp Realty. You can follow her on Twitter or LinkedIn.

25 Holiday Marketing Ideas
For Real Estate Agents

This posting points out how high profile advertising can be accomplished despite with an end of year advertising budget.

Here are the high lights:

  1.  Host a client appreciation event.

Host neighborhood or farm activities

  1. Judge a best-dressed door contest in your farm neighborhood.

  2. Go caroling in a neighborhood, and invite clients to come along.

  3. Host a neighborhood social. 

  4. Hire a landscape crew to come in and blow leaves, shovel snow and help with a little yard clean-up.

  5. Hire a light-hanging crew to hang outdoor lights.

  6. Host a tree-lighting event. Be a sponsor, offer hot tea, cider or coffee during the event and give out candy canes to the kids.

  7. Host a best ‘Clark Griswold Holiday Award’ competition in your neighborhood for the best home with gaudy decorations.

  8. Get the Lowest Interest Rate, Fees, and Fastest Service
    YouTube – Straight Talk Lending – Daniel Dobbs

Use social media

  1. Do Project 365: taking at least one photograph every day for a year. 

  2. Post a holiday greeting on clients’ Facebook wall wishing them the best for 2017.

  3. Make hot cocoa jars, add a small bottle of Kahlua and drop them off on door steps.

  4. Drop off cookie dough and cookie cutters with sprinkles and frosting.

  5. Deliver holiday ornaments.

  6. Deliver poinsettias or amaryllis bulb kits, which will bloom year after year.

  7. Stop by your favorite businesses and drop off poinsettias, treat bowls and a card.

  8. Deliver holiday wrapping kits. All it takes is a couple of rolls of wrapping paper, tape, bows and gift tags. 

  9. Give gift certificates to home improvement stores such as Home Depot and Lowe’s.

Mail something special

  1. Sign clients up for a monthly gift box such as Harry & David or Graze.

  2. Send a lovely gift basket.

  3. Add movie tickets in your holiday cards.

  4. Give calendars and refrigerator magnets.

  5. Make a charitable donation on behalf of your clients, and send them a card with the information.

  6. Send lotto scratchers. 

Give it a personal touch

Some agents find the easiest way to connect with clients is to invite them to an office open house to pick up a good bottle of wine for their holiday dinner. And if they can’t make it, deliver it.

  1. Offer to bring dessert.

  2. Simply call or write a note.

Last, but not least, a simple phone call or a handwritten note goes a long way.

The holiday season can be full of merriment, hustle and bustle. Have fun. Don’t stress about what to do for your clients, and remember it’s the thought that counts!