“No Good Deed”

 The dark comedy is the tale of a competitive real estate market gone too far.

Just a Quick FYI: Caution your buyers to speak outside when touring a home, as sellers and Zillow are surveillance methods to gain insight into the buyer’s motivation!

NAR: Nearly One-Third of Sellers Admit Using Spy Cams and Microphones During Showings

Zillow, Redfin Hit with Video Privacy Lawsuits Over Website User Tracking

Zillow turns housing forecast “bear”—in updated 2025 forecast

Below is a Zillow marketing piece, but it could also be a helpful tool for agents to show overpriced sellers why they aren’t getting any traffic at their open houses. Enjoy the posts!

How Zillow Metrics Impact Home Price/Sale Speed 

by Zillow

Every agent knows that early interest in a listing is key to a successful sale.

But how can you measure whether your listing generates the right engagement level? 

Zillow’s latest analysis of views, saves, and shares provides clear benchmarks indicating how quickly a home will likely sell—and whether it will fetch top dollar.

When buyers show interest in a listing on Zillow, it’s a strong signal that the home will likely sell quickly. High engagement means more competition, helping sellers secure the best possible offers.

These real-time insights offer agents a valuable pulse on market demand, allowing them to guide their clients confidently.

Key Benchmarks for Agents

Since Spring 2023, the median home listed on Zillow went pending in 15 days and sold for 98% of the initial list price.

· 250+ views per day → Typically under contract in one week; 75% go pending in two weeks.

· 500+ views per day → Often sells above list price.

· 5+ saves per day → Likely under contract in a week.

· 10+ saves per day → Strong indicator of a sale above list price.

· 10+ shares per day → Majority go pending in a week.

· 20+ shares per day → Often sells over asking.

These numbers give agents a real-time feedback loop. If a listing isn’t hitting these benchmarks, it’s a signal to adjust pricing, positioning or marketing efforts.

Why Broad Market Exposure Matters

The data reinforces a key truth: Listings that reach the widest audience attract stronger offers and sell faster.

Publicly listed homes on top consumer platforms like Zillow drive more engagement, helping sellers secure the best possible outcomes.

How agents can maximize listing engagement

To ensure your listings reach these engagement benchmarks, consider these best practices:

· Craft compelling listing descriptions. 

Zillow research shows homes with features like outdoor TVs, soapstone countertops and outdoor showers often sell at a premium.

In contrast, homes with frameless showers and terrazzo flooring tend to sell faster than expected. 

· Use high-quality visuals. Professional photography and 3D tours enhance buyer engagement, resulting in more saves and shares.

· Most sellers say they are more likely to hire an agent who includes virtual tours and/or interactive floor plans in their services (71%).

· For example, active Zillow Showcase listings drove 81% more page views, 80% more saves, 90% more shares, compared to similar nearby non-Showcase listings on Zillow.

· Monitor and adapt. If engagement is lower than expected, consider adjusting pricing or refreshing the listing details to drive renewed interest. 

· Zillow’s Housing Market Predictions for 2025 indicate that buyers will have more time to consider their options and more leverage in negotiations. This suggests that sellers need to be flexible and responsive to market conditions to maintain interest in their listings.

The Takeaway For Agents

Transparent listings aren’t just good for buyers and sellers — they’re good for business.