Real estate and lending deadlines are like a line of dominoes- when the first one falls, it has a synergistic effect on all actions that come later.
Using Loan Officers to Screen Buyers & Close Deals
But with time management, prepping the client with info, and knowing where/how specific dates affect your client, you can get a 5-figure comm check while setting up a lifetime of repeat business and referrals.
Banking Holidays
Anytime the Federal Reserve or State government offices are closed, so are all institutional lenders; County Recorders will also be closed, leading to many title and escrow companies shutting down.
National Holidays and Festivities
Reduced service levels run deeper than just banking holidays. Cultural festivities” can impact service levels as well.
But, unlike a client’s birthday or anniversary which can be planned for, many holidays are “en masse” societal events affecting everyone’s role in the transaction.
U.S Dept of Labor Statistics Data on absences from work
It’s NOT just your staff causing delays- buyers and sellers are just as guilty of self-inflicted delays as anyone else.
For Example:
When does a 30-day COE become a 35-40-day COE? It’s usually over the 4th of July holiday.
The “4th” is (often) seen as the first long “get travel time” and follows a cycle of “Moms-Dads-Grads and Memorial Days activities, with more extended family vacations reserved for later during the summer.
The “4th” usually entails travel, family activities, and often copious amounts of alcohol as fireworks fill the air.
And the “4th is not exclusively celebrated on the Friday/Monday Calendar days. Few of your clients will be working the day before (Monday) or all that is “with it” on July 5.
In 2025, Friday’s “4th” falls, further impeding any quick COEs. If an offer is accepted on June 4, and there is a 30-day COE, it is unlikely that COE will happen on time, despite everyone’s best efforts.
How Did March Madness Affect Work Productivity?
Other “cultural phenoniums” are also disruptive factors in the COE timeline.
Super Bowl Can Mean Super Absences the Next Day
Betting Pools, College Bowl Games, March Madness, and Superbowl Mondays are just several examples.
Counting Backwards from COE
So, before you write an offer for a quick close, factor in these dates.
| 2024 Holidays and SOI Marketing Opportunities |
| January 1 Monday, New Year’s Day |
| January 2o, Monday College Football Championship |
| January 20, Monday, ML King Jr. Day |
| February 9, Super Bowl Sunday |
| February 17, Monday, Presidents Day |
| March 18 Tuesday, March Madness Begins |
| March 31, Monday, Caesar Chavez Day (Calif.)
April 5-7, Saturday, and Monday NCAA championship games |
| April 12 -20, Passover |
| April 18 and 20, Good Friday, and Easter Sunday |
| March 31, Monday, Caesar Chavez Day (Calif.) |
| May 26, Monday, Memorial Day |
| June 19, Thursday, Juneteenth Independence Day |
| July 4, Friday, Independence Day |
| September 1, Monday, Labor Day |
| Oct 1, Wednesday, Saturday Yom Kippur |
| October 13, Monday, Columbus/Indigenous Peoples Day |
| October 31, Friday, Halloween |
| November 11, Tuesday, Veterans Day |
| November 27, Thursday, Thanksgiving Day |
| November 29, Black Friday |
| December 14- 22 Hanukkah |
| December 25-28, Christmas Holiday Week |
In Conclusion
“No Matter What Happens, Your fault, My fault – Nobody’s fault”
(John Wayne-Big Jake)
In today’s labor/material shortages, even one slight misstep (by anyone) can lead lenders and agents to a loss of a buyer’s/seller’s repeat business and a lifetime of referrals.
Rarely do clients acknowledge their part when the deal goes south; they blame others for the sour taste in their mouth as movers show up late (if at all), utilities don’t get turned on, or maintenance people arrive.
Most likely, they blame their agent! Or their MLO.
Or, BOTH!
Hopefully, the insights I provided here will help you avoid that!
FYI: When a deal ends badly, the MLO should take the blame. Most agents rely on their “Sphere of Influence” for a successful career.
It is better for the MLO to take responsibility so agents can go on holidays and family without stressing.
After all, the agent is an MLO referral source; unhappy clients aren’t!!!